Keyword insertion tool

Sounds so neat and easy — so why not use it for every ad, right? Want to know more? Just contact us and we can offer a free Google AdWords review and assessment. Some great points, John! Dynamic keyword insertion must be used wisely, and should not replace personal, human, messages. In order for a keyword to be dynamically inserted into the ad, that keyword must exist in the ad group. Additionally, sometimes dynamic insertion can actually lead to increased relevancy and customization.

For instance, if dynamic keyword insertion and keyword level destination URLs are utilized in conjunction, it can result in an extremely custom user experience and phenomenal CTRs. So, it turns out there are some instances where PPC marketers can use dynamic keyword insertion AND maintain our control freak tendencies. Your email address will not be published. We respond to requests immediately, and we will quickly get back to you to set up a time to chat.

Share on Facebook Share. Share on Twitter Share. The more common approach is the former, and it looks something like this: If the search term used to trigger the ad is too long for the 25 character limit, a default title is displayed instead.

Right from the start of that visit, you already have created mistrust and disappointment in the mind of the visitor. Not a great way to start the selling process. Remember PPC is not just about bringing traffic to a website but creating sales and leads. Humans still rule over machines. Google claims you will get great CTR when people see the same search phrase repeated in the ad , and there is truth in that statement.

But are you looking for lemmings to visit your website or real buyers? Why not pre-qualify the prospect and avoid eating up your PPC budget!

It is ideal to have a high CTR, but an improving Conversion rate is even better. Now that we know how convenient using keyword insertion can be, how exactly does it work? This is where our text ad comes in. Here is what it would look like:. Note that the code in the example above contains brackets, the word "KeyWord" with my desired capitalization which we will cover below , and the default ad text after the colon that the ad will use as a generic replacement if need be.

There are several things that could go wrong when using keyword insertion including:. Lastly, keep in mind that keyword insertion is best when used with highly targeted ad groups. Industries such as ecommerce stores are a great example, as they have many products in a specific category.

Hopefully this article has enlightened you on how keyword insertion can be of benefit in running an AdWords campaign. Just remember this feature isn't for everyone and, like any other tool, it has its pros and cons! Originally published Aug 9, PM, updated October 20 Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips and news. Thank You! You have been subscribed. Start free or get a demo. Marketing 5 min read.

What is Keyword Insertion? There are several things that could go wrong when using keyword insertion including: One word headlines - If you have a headline with just an inserted singular keyword your ad will not only look boring but also spammy. Oddly worded text - Depending on the keywords in your ad group your ad could end up oddly worded.

Ad text that makes sense for some keywords may not for others. Wrong code entered - If the keyword insertion code is entered with extra spaces, parenthesis instead of brackets, or incorrect use of capitalization see image below.